„Talk to me kindly” is a grassroots social campaign having informational, educational and scientific character. The major goal of the campaign is to perform various promotional activities towards more open and tolerant attitude based on mutual respect. In contemporary language, words such as „kind”, „polite” or „good” commonly refer to children and women and are mainly associated with the attitude of being obedient, servile, passive, or submissive. In this campaign, we are returning to the original meaning conveyed by these terms. By introducing the concept, we want to attract the attention and evoke deeper reflection of the audience over the question: „Politely, means how?”. We put efforts to provide the answer according to the etymology of the following expressions: „to the point”, „politely” and „appropriately to the situation.”